Identifying typefaces
There are three important attributes of type that help to determine its success for body text: shape,
colour and space.
Shape
A "good" typeface for body settings is a plain one.
A plain typeface does not call attention to itself and away from the content of the message.
A "poor" typeface for body settings is one that attracts the reader's eye to the curious lower case "g" or the way the
capitals overwhelm lines of text.
Body type is neither too dark or too light in colour.
Dark type creates too great a contrast between the text and the paper.
Light type provides too little contrast, making the text pale and colourless.
Space
Body typefaces have sufficient space between the letters so there is no confusion about where one letter ends and another
begins.
Written by Geoffrey Fletcher
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